Is Live Video a part of your marketing plan yet?
You know you need to be doing live video. The experts are talking about nothing else. YouTube has now added live streaming. Facebook and Instagram make live video their biggest priority. Twitter is trying to get in the game.
So, if you know you need to be doing live video, then why haven’t you started? Hopefully, these top social influencers will help inspire and motivate you to get started.
Check out these Live Video Tips from 10 Top Social Influencers
“Live streaming builds out that know, like, and trust factor at a super-accelerated rate.”
“Always start with strategic intent. Think about how you can repurpose your Facebook Live videos to make great YouTube videos.”
“Live streaming video draws your audience in. It’s a glimpse into an otherwise off limits world.”
“You get 8 seconds to connect with people watching your videos.”
“Study your competition and watch where they participate in social dialog, don’t reinvent the wheel.”
“The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.”
“I think the most important thing with social today, and going forward, is to be at one place at one time. So many times we’re trying to be on Facebook, Twitter, Instagram, Snapchat, Pinterest, LinkedIn. We can’t be everywhere. So find the place where your people are, your prospects, your customers, your advocates. Be there, and do a great job of producing content there and engaging with folks.”
“Every channel that you leverage should have its own “why.” So strategically, why are we communicating on that channel? What is the audience that we’re communicating to? And what is the ultimate behavior we’d like to see? So you should do a “why” exercise with every channel you use.”
“Social video should be short. Social video should encapsulate quick, concise points, and should point to something else. Video for video’s sake I think doesn’t do anything to enhance your brand, and what’s your call to action for that video. A lot of success can be had by taking a video and putting different components of it in different places using a longer-form video on your website.”
“I think it’s a real mistake for brands to focus on creating satellites of content in social platforms. So I think the real focus is really focusing on creating a core owned piece of digital property or content marketing program and then looking at social platforms as mechanisms of distribution.”
Are you ready to get started?
If not, what else do you need? Tips on content, software, equipment? Let us know in the comments and we’ll put the answers to your questions in another post.